About us

Welcome to the Baby’O Clothing Company’s online website. For those that don't have access to one of our many "Baby'O Clothing" retailers across the country, or if your local store is out of a particular item, you can now shop here directly from the manufacturer and hopefully find what you're looking for. Our goal is for your shopping experience to be as easy as possible.

Our History

At Baby’O, we’re proud to say that we’ve been servicing and selling stylishly modern, modest clothing stores for women & children since 1981. In fact, we’ve often encountered parents saying that they wore some of the same Baby'O skirt styles 20 years ago, that they are now buying again for themselves, and for their children. We’re committed to continuing to fulfill this tradition and to expand it so that our loyal customer base can conveniently pass down their legacy for generations to come. Our uniquely designed line has been selling to many of the finest modest clothing stores all across the United States, Canada, Mexico, Europe and Israel for years, and we’re proud to boast the launch of this online storefront so that we can continue to reach our ever-growing audience.

Our Philosophy

We’re committed to providing you with style & quality, while maintaining the modest dressing standards that our fashionable customers demand. We believe that our dedication to adhering to these needs has established our brand as one of the most recognized labels with some of the strongest consumer-requested items in our market. Further, we know that we can only improve the quality of our line as we cater to what you, the customer, ask for in regard to comfort and style. A modestly dressed woman or child does not have to sacrifice these elements in order to be fashionable and we’re proud to accommodate your desires and to be a reflection of who you are.

What We Do

As a leading manufacturer and trusted source of classic modest clothing for women, teens, and children, we offer a selection of timeless styles that are easy to wear, easy to care for, and easy on your wallet. The vast majority of our collection is machine-washable and made to last season after season. Further, we manufacture our own super lightweight, ultra soft 100% cotton denims and twills and then pre-wash them, which results in minimum shrinkage and color fading. We’re proud to say that all of our garments are made of top quality fabric and manufactured right here in the U.S.A.

Why We Do It

Fashion is constantly evolving. From colors to patterns to styles and lengths, it can be difficult to maintain a wardrobe composed of current fashion trends while still conforming to the modest standards that our consumers are looking for. For this reason, we honor the responsibility to translate and redefine these looks into the updated styles that our customers are seeking while not losing sight of creating flattering clothing that will keep our consumers satisfied. Further, for our more traditional customer, the consumer that has defined the foundation of our business, we offer our Baby’O Classics collection. These items have sold consistently year after year and function as basic staples to the modest wardrobe. Often worn by both mothers and daughters, this collection has sold from generation to generation and we want to ensure that we continue this tradition for years to come.

If you have questions or concerns about how to approach a style that is best for you, feel free to reach out to us. We want to make sure that you’re able to find what you need, and that you feel comfortable, confident and fashionable while wearing it!